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BIG3 Appoints Adam Harter President of Business Operations

The 3-on-3 professional basketball league said Harter’s appointment is effective immediately. He spent more than two decades leading sports and entertainment marketing at PepsiCo.

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SquawkNews Desk 1 updates Updated Nov 12, 2026, 02:01 PM UTC

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02:01:38 PM UTC
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BIG3 Names Veteran PepsiCo Sports Executive Adam Harter President of Business Operations

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