ITV Reports Q3 Trading Update and Q4 Advertising Revenue Guidance

ITV plc reported its trading update for the nine months to September 30, 2026, with CEO Carolyn McCall stating that the company remains on track to deliver revenue growth in ITV Studios and profitable digital revenue growth in Media & Entertainment over the full year. ITV Studios revenue for the first nine months was down 1%, which the company noted was in line with expectations. However, ITV provided Q4 total advertising revenue guidance of a 5% to 10% decline, which analysts noted was worse than the consensus expectation of a 1.8% fall. The company also confirmed that the sale of its TV unit to Sky remains on track, with completion still anticipated in the second half of 2027.