UBS Analysts Flag Apple AI Spending as Margin Concern
Apple's current-quarter gross margin guidance is 45% to 46%, below analyst and Wall Street consensus estimates. UBS analysts say spending to ramp Siri AI is contributing to tighter margins.
Apple's current-quarter gross margin guidance is 45% to 46%, below analyst and Wall Street consensus estimates. UBS analysts say spending to ramp Siri AI is contributing to tighter margins.