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Hugo Boss Cuts Sales and Earnings Guidance on Weak Demand Outlook

Hugo Boss lowered its sales and earnings expectations for this year, citing continued economic and geopolitical volatility. Citi analysts say the cut reflects a weak demand outlook amid Frasers Group’s increasing influence.

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11:48:24 AM UTC
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Hugo Boss's reported performance remains fundamentally soft, leading to weakness in the share price, J.P. Morgan analysts say in a research note. When reporting results for the third quarter, the German premium-fashion group downgraded its guidance for 2026, reiterating a soft consumer demand backd…

Hugo Boss's guidance cut reflects a weak demand outlook amid Frasers Group's increasing influence, Citi analysts write in a note. The German company lowered its sales and earnings expectations for this year, citing continued economic and geopolitical volatility. For now, Frasers has endorsed Hugo B…

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