Hugo Boss Cuts 2026 Revenue Guidance to High-Single-Digit Decline
Hugo Boss now expects 2026 revenue to decline in the high-single-digit percentage range on a currency-adjusted basis, versus its previous mid-to-high-single-digit decline forecast. The company also reported lower sales and profit in the preceding quarter.
Hugo Boss announced a downward revision to its 2026 revenue guidance, now expecting a decline in the high single-digit percentage range on a currency-adjusted basis. This follows a previous forecast that anticipated a decline in the mid-to-high single-digit percentage range. The company reported a decrease in both sales and profit for the preceding quarter. The updated outlook reflects a more pessimistic view of the company's performance for the remainder of the year.