Affle to acquire Perion, to scale its CPCU business across Developed markets

Perion shareholders to receive US$ 11.70 per shareThe deal values Perion at an implied Equity value of ~US$ 420 millionCombined business strengthens AI-powered consumer conversions, expands global scale, delivers measurable ROI for advertisers and sustained long-term value creationGURUGRAM, India…