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AppLovin price target raised to $575 from $571 at Wells Fargo

Wells Fargo raised the firm's price target on AppLovin to $575 from $571 and keeps an Overweight rating on the shares. Mobile game checks in Q2 indicate weaker ROAS driven by cost-per-install inflation and AppLovin category share has peaked at about 45%, says the firm. Web advertising share of wallet 5%-10% hasn't changed much year-to-date new advertiser growth modest, adds Wells, which sees a tough setup into Q2 EPS.

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SQUAWKNEWS Updated Jul 07, 2026, 10:23 AM UTC

Wells Fargo raised the firm's price target on AppLovin to $575 from $571 and keeps an Overweight rating on the shares.

Mobile game checks in Q2 indicate weaker ROAS driven by cost-per-install inflation and AppLovin category share has peaked at about 45%, says the firm.

Web advertising share of wallet 5%-10% hasn't changed much year-to-date new advertiser growth modest, adds Wells, which sees a tough setup into Q2 EPS.