BUZZ — Netflix falls; co appoints new content chief

* Streaming giant Netflix slides 2.4% to $70.90 premarket * Co appoints former Disney executive Peter Rice as chief content officer, succeeding Bela Bajaria who has been with NFLX since 2016 * Rice will oversee NFLX's content strategy from October 26, including series, films and live events across regions * The announcement follows NFLX's plan to lay off 6% of its workforce, or about 1,000 employees, its biggest cuts since 2022 * 37 of 51 brokerages rate the stock "buy" or higher, 12 "hold" and 2 "sell"; median PT $94 - data compiled by LSEG * As of last close, NFLX stock down nearly 23% YTD, massively under performing S&P 500's 13.1% gain (Reporting by Jayasree Prabhu) ((jayasree.prabhu@thomsonreuters.com)