SQUAWK/NEWS
Account
Theme
Account
Menu
Live News EQUITY ARTICLE M impact

Amazon Shares Fall About 0.25% as Bee Devices Open AI Shopping Channel

Amazon traded at $253.45, down about 0.25%, at 12:05 p.m. ET on October 15. Its latest consumer AI launch puts recurring subscriptions in focus.

AMZN

Amazon, the retail and cloud platform NASDAQ:AMZN, traded at $253.45, down about 0.25%, at 12:05 p.m. ET on October 15, as its latest consumer AI launch put recurring subscriptions in focus. The hardware gets customers through the door. The bigger test is whether they keep paying.

The valuation sna…