Global smartphone shipments fall 20% in third quarter of 2026, Omdia says

Global smartphone shipments fell 20% year over year in Q3 2026, reaching their lowest third-quarter level since 2013. The decline accelerated from 6% in the previous quarter as memory and storage cost pressures prompted vendors to cut low-margin device shipments. Samsung and Apple captured 45% of global shipments, up approximately 8 percentage points from a year earlier. Samsung led with 23% market share; Apple held 22%, followed by Xiaomi at 12%. Vendors prioritized average selling price growth and portfolio optimization to protect profitability, with entry-level devices particularly exposed to rising costs. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TechTarget Inc. published the original content used to generate this news brief via (Ref. ID: 20261015267023) on October 15, 2026, and is solely responsible for the information contained therein. (C)