BUZZ — JCDecaux rises after DB upgrade on digital screen expansion

* Shares in JCDecaux rise around 3% after Deutsche Bank upgrades the French advertising company to "buy" from "hold," citing expansion of digital screen adds * "As human attention becomes a more valuable commodity, out-of-home advertising will continue to be relevant to advertisers" - DB * It adds that digitizing outdoor formats increases the scope for creating innovative media campaigns * JCDecaux's global footprint and space digitization should drive mid-single-digit organic growth to support margin expansion and "solid" cash generation by 2027, says DB * The broker raises its PT by 43% to €30 to reflect these positive estimates through 2028 * Out of 13 analysts that cover JCDecaux, ten rate the stock "strong buy" or "buy" and three rate it "hold" - LSEG data (Reporting by Lucie Barbier in Gdansk) ((lucie.barbier@thomsonreuters.com)