AMSS Invests in Afterdream

AMASS Brands Group (NASDAQ: AMSS ) , a beverage platform, announced Wednesday that it entered into a Simple Agreement for Future Equity (SAFE) investment in Afterdream.

Afterdream is a hemp-derived THC beverage brand.

The investment secures AMASS the right to receive at least a 15.67% fully diluted ownership stake.

SAFE Investment The deal positions AMASS as a core investor in Afterdream, a non-alcoholic hemp-derived THC beverage brand.

Afterdream makes beverages with organic lion’s mane mushrooms and L-Theanine.

The products are marketed to support calm, clarity and creative flow without a hangover.

Read Also: AMASS Unveils Zero-Sugar Electrolyte Mixers Wellness Line As Global Expansion Scales Distribution And DTC Traction Afterdream is currently distributed in seven states: Florida, Georgia, Kansas, Missouri, North Carolina, New Jersey, and Texas.

It is available across more than 100 on- and off-premise accounts nationally.

The brand reported early direct-to-consumer traction based on internal Shopify analytics.

Returning customer rates reached 42% year-to-date and 66% in May 2026.

Gross sales rose 43% over 90 days, while conversion rates increased 163% year-over-year.

Customer lifetime value has more than doubled year-over-year.

Deal Structure The SAFE does not immediately issue shares or dilute stockholders.

It will convert into equity after a future qualifying financing or triggering event.

The SAFE carries no interest, maturity date or repayment obligation.

AMASS Brands Group is a premium beverage platform spanning non-alcoholic, functional, and alcohol 2.0 products.

Its portfolio includes Good Twin Non-Alcoholic Wine, AMASS Electrolyte Mixer, and Summer Water Rosé. "Afterdream represents exactly the kind of investment we want to be making right now," said Mark Thomas Lynn , founder and CEO of AMASS. "The consumer demand for hemp-derived THC beverages continues to grow." "This investment positions AMASS at the forefront of a category we believe will be one of the most important growth stories in beverage over the next decade.

We have structured the transaction to preserve our ability to move toward a larger ownership stake as that opportunity grows, regardless of how regulations evolve, and we intend to be the partner that takes this brand to scale," added Lynn.

AMSS Price Action: Amass Brands shares were up 1.05% at $1.92 during premarket trading on Wednesday.

The stock is trading near its 52-week low of $1.75, according to Benzinga Pro data .

Photo by Mike Fig Photo via Shutterstock