Fanatics CEO Sees U.S. Betting Marketing Spend Reaching $7 Billion in 2027

Fanatics CEO Michael Rubin estimates U.S. betting and gaming marketing spending could rise from about $3 billion in 2025 to $7 billion in 2027 as prediction markets intensify competition. Fanatics plans to increase its own marketing budget from $350 million this year to as much as $1 billion in 2027.