UPM — backed report finds print magazine ads outscore social media on trust, happiness

UPM published new global research with FIPP on magazine advertising performance versus social media, influencer formats. Print magazine ads led measured formats on happiness, trust, relevance, signaling stronger conditions for brand impact. 63% of regular readers said magazine ads make them happy versus 39% for influencer ads. 52% agreed magazine advertising is trustworthy versus 33% for social media, 28% for influencers. Four in 10 adults aged 18-34 reported reading magazines more than previously, pointing to improving youth engagement. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. UPM-Kymmene Oyj published the original content used to generate this news brief via Cision (Ref. ID: 202610140900BITN____UKPR__EN_20261013-BIT-2817-0) on October 14, 2026, and is solely responsible for the information contained therein. (C)