ADL Partner’s Dékuple buys majority stake in Italy’s SAY

Dekuple, the ADL Partner group, agreed to buy a majority stake in Italian marketing and communications agency SAY. SAY employs more than 70 people across Milan and Padua, spanning creativity, performance marketing, and public relations. The deal expands Dekuple’s Southern Europe footprint, targeting cross-market media performance and broader MarTech capabilities as generative AI reshapes marketing. SAY will be consolidated into Dekuple’s financial statements from Oct. 1, 2026. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ADL Partner SA published the original content used to generate this news brief via (Ref. ID: 202610140100OMX_____CNEWS_EN_GNW1001277778_en) on October 14, 2026, and is solely responsible for the information contained therein. (C)