Comfort Keepers® Names Jessie Brumbach Senior Vice President of Marketing
For best results when printing this announcement, please click on link below: Comfort Keepers® Names Jessie Brumbach Senior Vice President of Marketing Veteran Senior Care and Franchise Marketing Executive Will Lead Brand, Marketing, and Communications Strategy as Comfort Keepers Enters Its Next Phase of Growth Comfort Keepers®, a market-leading provider of uplifting home care for seniors and adults who need assistance, has named Jessie Brumbach Senior Vice President of Marketing. In the role, Brumbach will lead the company’s integrated marketing and communications strategy, strengthening the Comfort Keepers brand, supporting its franchise network and helping drive continued growth across the organization. This press release features multimedia. View the full release here: Jessie Brumbach Senior Vice President of Marketing & Communications Brumbach joins Comfort Keepers at a pivotal time for the senior care industry. As more Americans seek to age in the comfort of their own homes, expectations for how families find, evaluate and experience care continue to evolve. At the same time, advances in technology, changing referral pathways and a growing need for qualified caregivers ar
For best results when printing this announcement, please click on link below: Comfort Keepers® Names Jessie Brumbach Senior Vice President of Marketing Veteran Senior Care and Franchise Marketing Executive Will Lead Brand, Marketing, and Communications Strategy as Comfort Keepers Enters Its Next Phase of Growth Comfort Keepers®, a market-leading provider of uplifting home care for seniors and adults who need assistance, has named Jessie Brumbach Senior Vice President of Marketing.
In the role, Brumbach will lead the company’s integrated marketing and communications strategy, strengthening the Comfort Keepers brand, supporting its franchise network and helping drive continued growth across the organization. This press release features multimedia. View the full release here: Jessie Brumbach Senior Vice President of Marketing & Communications Brumbach joins Comfort Keepers at a pivotal time for the senior care industry. As more Americans seek to age in the comfort of their own homes, expectations for how families find, evaluate and experience care continue to evolve.
At the same time, advances in technology, changing referral pathways and a growing need for qualified caregivers are reshaping how care providers connect with consumers, healthcare professionals and prospective employees. Brumbach will focus on bringing marketing, communications, data and insights together to help Comfort Keepers respond to these shifts while remaining grounded in the human connections at the heart of its care model. “Jessie brings a rare combination of deep senior care expertise, franchise marketing experience and a genuine understanding of what it takes to build a brand around people,” said Natalie Black, Chief Executive Officer of Comfort Keepers.
“She understands both the opportunities and complexities of growing a national brand while supporting locally owned businesses and the communities they serve. ” During her first few months with Comfort Keepers, Brumbach has focused on listening and learning across the organization and franchise network, reinforcing her belief in the brand’s growth potential and commitment to keeping human connection at the heart of care. Her priorities include strengthening the Comfort Keepers brand, leveraging data-driven insights to accelerate growth, sharing best practices across the franchise network, and positioning the company as a leading voice on aging and care.
She also sees opportunities to expand connections with consumers, caregivers and the referral community, while demonstrating how technology can enhance, not replace, the human care Comfort Keepers provides. “What drew me to Comfort Keepers was the people and the clarity of purpose I saw across the leadership team and franchise network,” said Brumbach. “This is a leadership team that truly lives the company’s promise to Elevate the Human Spirit™, and understands that at its core, this is a people business.
” Brumbach brings nearly two decades of home care, brand and franchise marketing experience to Comfort Keepers, including approximately 17 years with Home Instead, where she advanced through senior marketing and brand leadership roles and ultimately served as Chief Marketing Officer following the company’s acquisition by Honor. She later founded a consultancy advising franchise organizations, home care companies and emerging brands on positioning and go-to-market strategy, building on earlier consumer and entertainment marketing roles with Cox Communications, Universal Pictures, MGM and the Hollywood Bowl.
Throughout her career, Brumbach has viewed brand building as more than advertising, an approach that aligns with Comfort Keepers’ commitment to creating meaningful connections and helping aging adults live fuller, more connected lives at home. About Comfort Keepers(®) For 28 years, Comfort Keepers® has been Elevating the Human Spirit(SM) through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. S. and Canada, serving hundreds of thousands of clients since 1998.
The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers®, who deliver joy through interactive caregiving by continually communicating with, involving, and engaging with seniors in everyday tasks and activities. com)