Nature’s Sunshine Reports Q2 Sales Growth, Lowers 2026 Guidance

Natures Sunshine Products (NASDAQ: NATR ) reported second-quarter financial results on Thursday. The transcript from the company's second-quarter earnings call has been provided below. This transcript is brought to you APIs. For real-time access to our entire catalog, please visit for a consultation.

View the webcast at Summary Natures Sunshine Products reported a 4% sales growth in constant currency for Q2 2026, driven by strong performance in Asia Pacific and North America, with digital sales in North America up 26%. The company is investing in its 'Vision for Growth' plan, focusing on digital expansion, geographic penetration, marketing innovation, and potential mergers and acquisitions to achieve long-term growth targets. 7%, the highest in four years, driven by cost management and productivity initiatives. However, guidance for 2026 was slightly lowered due to foreign exchange and challenges in China.

Operational highlights include the appointment of Ruth Perkins as CFO and Janine Weber as President of North America, both bringing significant industry experience. The company remains optimistic about future growth, targeting $1 billion in sales and a 15% EBITDA margin through strategic initiatives. Full Transcript OPERATOR Good afternoon everyone and thank you for participating in today's conference call to discuss Natures Sunshine Products' financial results for the second quarter ended June 30, 2026. Joining us today are Natures Sunshine Products' Chief Executive Officer Ken Romanzi, Chief Accounting Officer John Lannoy, and General Counsel Nate Brower.

Following their remarks, we'll open the call for analyst questions. Before we go further, I would like to turn the call over to Mr. Brower as he reads the Company's safe harbor statement within the meaning of the Private Securities Litigation Reform Act of 1995 that provides important cautions regarding forward-looking statements. Nate, please go ahead.

Nate Brower, General Counsel Thank you, Lindy. Good afternoon and thanks for joining our conference call to discuss our second quarter 2026 financial results. com. The information on this call contains forward-looking statements.

These statements are often characterized by terminologies such as believe, hope, may, anticipate, expect, will, and other similar expressions. Forward-looking statements are not guarantees of future performance and the actual results may be materially different from the results implied by forward-looking statements. Factors that could cause results to differ materially from those implied herein include, but are not limited to, those factors disclosed in the Company's annual report on Form 10-K, quarterly reports on Form 10-Q, our earnings release issued today, and other reports filed with the Securities and Exchange Commission.

The information on this call speaks only as of today's date and the Company disclaims any duty to update the information provided herein. Now I'd like to turn the call over to the CEO of Natures Sunshine Products, Ken Romanzi. Ken Romanzi, Chief Executive Officer Thank you, Nate, and good afternoon everyone. Thank you for joining our second quarter earnings call.

I'm pleased to report that we delivered a solid second quarter, growing sales 4% in constant currency, reflecting continued momentum across our key strategic initiatives. Our sales growth was driven by nearly all our geographic regions, led by 5% growth in Asia Pacific driven by strong consultant engagement, and in North America where digital sales increased 26% fueled by continued momentum with new and returning customers. Growth was supported by continued customer acquisition, expansion of our digital capabilities, increased adoption of our AutoShip subscription programs, and solid consultant growth.

Strong execution, disciplined cost management, and ongoing productivity initiatives also drove further gross margin expansion. The second quarter marked the beginning of our investments in our Vision for Growth. That's our name for our strategic plan to accelerate our longer-term growth rates. These investments include continued expansion of our digital business, enhanced growth digital tools for our consultant base, deeper penetration of existing markets, and expansion into new markets.

We believe these investments, combined with our strong business model and disciplined execution, will lead to sustainable, accelerated long-term growth. I will update you on the progress we have made in developing our Vision for Growth a bit later in the call after our Chief Accounting Officer, John Lannoy, provides the details of our Q2 performance. John Lannoy, Chief Accounting Officer Thank you, Ken. Net sales in the second quarter were 117 million, representing our strongest second quarter in company history.

This represents a 2% increase versus a year-ago quarter, or a 4% increase excluding the impact of foreign exchange rates. We experienced growth in all key regions across the globe. 53 million, or 5% growth on a constant currency basis. While strong, our growth in APAC was lower than we expected.

On the one hand we saw outstanding growth in Japan of 50%. On the other hand we experienced weakness in China, down 20%, a reversal from its recent growth trend of over 30% over the past year due to a few operational issues. We believe these issues are short term in nature that we will work through in the second half of the year, but this does not shake our confidence in China's continued long-term growth potential. Excluding China, where we market the Natures Sunshine Products brand, our Synergy Eagle System sales in APAC continued strong momentum, growing 11% versus last year.

In North America, Q2 sales grew 3% year over year to 36 million, bringing sales growth to 6% through the first half of the year. During the quarter we continued to see strong growth in our digital business, increasing 26% year over year. Within digital, new customers were up 26% in the quarter, with AutoShip accounting for 36% of total orders coming through our website. In addition, our social commerce business within digital continued to show strong growth, up 177%, with subscription AutoShip in this channel making up 60% of total social commerce revenue.

Continued improvement in this metric is a leading indicator for future growth and profitability since the lifetime value of customers that utilize subscription AutoShip is more than three times higher than other customers. 7 million. These solid results were driven by 12% growth in Eastern Europe. This strength has been fueled by improved product availability as we have worked to ensure appropriate in-stock levels for our key products where we see high demand, despite the continued unrest in the region.

7%, the highest gross margin we've seen in over four years. This improvement represents the benefit of our ongoing initiatives, which include renegotiating logistics contracts, improved manufacturing efficiency, improved sourcing, and more disciplined pricing. We expect gross margins are likely to average around the low to mid-73% range for the remainder of 2026. 9% a year ago, primarily due to changes in market mix.

7 million a year ago. 1% a year ago. The growth in SG&A is a result of our investment to fuel our Vision for Growth. As discussed last quarter, we expect quarterly SG&A to continue in the range of 45 to 47 million for the remainder of the year as we continue to ramp up these initiatives.

3 million, up nearly 1%, as we begin to implement our planned strategic initiatives. 5 million and zero debt. 9 million in the prior-year period. 8 million remaining in our share repurchase program.

Looking beyond share repurchases, our healthy capital allocation structure positions us well to continue our digital transformation and other strategic initiatives. Turning to our 2026 outlook, due to recent changes in exchange rates and our slowdown in China, we are lowering our previous guidance to 490 to 500 million in net sales, from 500 to 515 million, or year-over-year growth of 2% to 4%, respectively. In addition, we are lowering our guidance for EBITDA to 48 to 52 million, from 50 to 54 million.

Overall, we believe the business is well positioned to capitalize on current opportunities in a growing market and remain very optimistic about our ability to continue to unlock substantial growth prospects that we see. The strategic initiatives we've been implementing are working. We are confident in our ability to continue to accelerate growth in sales, profitability, and free cash flow. Now I'll turn the time back over to Ken for some further commentary.

Ken Romanzi, Chief Executive Officer Thank you, John. I'd like to publicly acknowledge John today for his terrific service to Natures Sunshine Products, keeping our financial house in order as we operated this past quarter without a Chief Financial Officer. John's deep experience, leadership, and strong relationships throughout our company allowed us to continue seamlessly after Shane Jones' departure in June. As I hope you saw from our press release earlier today, we have appointed Ruth Perkins as Natures Sunshine Products' new Chief Financial Officer.

Ruth brings a wealth of financial leadership experience from blue-chip consumer product companies such as Ford, Estée Lauder, and PepsiCo. As the financial leader of Estée Lauder's entire $10 billion supply chain and head of PepsiCo's $26 billion North American Beverage Finance Organization, Ruth will bring a tremendous amount of leadership to Natures Sunshine Products as we scale our business to achieve our Vision for Growth. Ruth will be returning to her home state of Utah to join us effective September 1st. We also announced earlier this week that we appointed Janine Weber as our new President of North America effective August 10th.

Janine is a 25-year veteran of the direct selling industry, most recently as President of North America for LifeWave and former Vice President of Sales North America and General Manager of Canada for Rodan and Fields. She was a key player that helped that company to $1 billion in sales, making it at the time the number one skincare company in the United States. Janine's leadership will be critical as we plan to reinvent our direct selling system in North America.

As part of our Vision for Growth, we have set long-term goals for our Vision for Growth to double the size of the company to $1 billion in sales and improve our EBITDA margin to 15% from its currently just north of 10%. There are four key growth drivers of our vision. They are: 1) continued digital channel expansion; 2) geographic penetration and geographic expansion; 3) superior marketing and product innovation; and 4) mergers and acquisitions. Now, we don't know when that might be, but we are on the lookout for accretive acquisition opportunities that would complement our portfolio and strategic objectives.

Our first growth driver is to continue digital expansion. We could not be happier in the growth of our digital business, which is on track to deliver $50 million in sales by the end of this year, just five years after launching it. S. S.

Our second growth driver is deeper geographic penetration and geographic expansion. What I mean by deeper penetration—I'll give you two examples. First, Japan, where we are largely a Tokyo-based business but have recently opened up a base in the southern Japanese city of Fukuoka, which is driving tremendous growth, with plans for another opening in another city in 2027. Secondly, in the United States we are planning a complete reinvigoration of our direct selling system beginning in early 2027.

, our direct selling business has been under pressure for quite some time. However, we believe we can have a thriving direct-to-consumer digital business in addition to a growing and thriving direct selling business. S. in the near future, and we are very fortunate to have Janine Weber on board to help lead this effort.

Regarding geographic expansion, our launch in Germany is underway earlier this year, and we have plans to open a new Asian country through our very strong Eagles Synergy system that operates in Japan, Taiwan, and Korea sometime in 2027 pending government approvals. And lastly, while we do sell some Synergy in the United States, we're really treating it as a brand-new country for expansion and the only one in the world where we will market both Natures Sunshine Products and Synergy. These new countries will not be a significant portion of our business in the first year or two of expansion, but they are key components in our Vision for Growth to $1 billion in sales.

Superior marketing and product innovation is our third key growth driver. This fall we will be launching our new Natures Sunshine Products consumer campaign called Live on the Bright Side, which beautifully expresses the brand's unique point of difference in this crowded marketplace of nutritional supplements. And our new product pipeline is full with several new product launches planned for this fall and early 2027. We will share these with you as we get closer to their launch dates.

And last but not least, we plan to have M&A help us drive to our billion-dollar goal. But as I mentioned earlier, we cannot predict when we will execute an acquisition. Opportunities are crossing our desk daily and we'll make sure we evaluate and make the right choice. In summary, I could not be happier with the leadership team we have built at Natures Sunshine Products and with all the opportunities to accelerate our growth.

We believe the sun has never shined brighter for Natures Sunshine Products. We have our sights firmly set on a billion dollars in sales and, with our Vision for Growth strategic plan, we believe we can achieve it. Thank you for your time and attention today and your continued support of Natures Sunshine Products. I'd now like to turn the call back to the operator for questions.

Operator. OPERATOR Thank you, ladies and gentlemen. We will now begin the question and answer session. To ask a question, you may press star followed by the number one on your telephone keypad.

If you're using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press star followed by the number two. Your first question comes from the line of Susan Anderson with Canaccord Genuity. Please go ahead.

Susan Anderson, Analyst at Canaccord Genuity Hi, good evening. Thanks for taking my questions. Nice job on the quarter. I wanted to ask maybe just how it sounds like the e-commerce business in North America continued to be strong.

I guess maybe if you could give some more color just around the core business as well and how it performed. And then I think you guys also had a new launch in Germany. Just curious how that's going. Thanks.

Ken Romanzi, Chief Executive Officer I want to talk about core in North America—just total North America. North America in total was up. We have two numbers in mind, constant dollars and FX dollars, but 3% in total North America. And our base direct selling business actually has been soft for several years.

And so our digital business continues to perform really well. And a major juncture going forward is early next year we'll be doing a whole new reinvigoration of our direct selling program, including new product, new compensation plan, new incentives, and to really get what is still a very large core business growing as well. S. as well as a reinvigorated direct selling business in one of our largest countries is a big factor in improving our growth rates going forward.

Susan Anderson, Analyst at Canaccord Genuity Okay, great. Ken Romanzi, Chief Executive Officer And regarding Germany, we just started in Germany. I think we mentioned last time we'll do maybe a million dollars in Germany this year. But, you know, that's where we have to start, right?

These are not overnight successes. They grow over time. I know that over a six-year period of time—you know, Taiwan, we always look at Taiwan as an example—it went from $2 million to over $65 million in like a five-year timeframe. But it had to start at zero, then one, then two, and then it ramps up.

So, you know, we're hoping that Germany can be tens of millions of dollars in size. It's the largest direct selling market in Europe. It's the largest supplement market in Europe. And so we are recruiting leaders as we speak.

I think we're bringing on 150 consultants a month there right now.