Sprite Expands Global Basketball Footprint with NBA’s Nikola Jokić and New "Never Stop Refreshing The Game" Platform

EQS Newswire / 13/10/2026 / 09:45 CET/CEST Building on its basketball partnerships announced in March, Sprite unites three-time MVP and NBA Champion Nikola Jokić with Olympic Gold Medalist and NBA superstar Anthony Edwards to lead a global movement celebrating the continuous evolution of basketball culture. MANILA, PHILIPPINES — 1 Media OutReach Newswire — 13 October 2026 — Today, Sprite officially unveils its new global platform, "Never Stop Refreshing the Game," with the addition of three-time NBA MVP Nikola Jokić to its global basketball athlete roster alongside superstar Anthony Edwards. 2 822929-Nikola-Jokic-and-Anthony-.jpeg Sprite is doubling down on its basketball legacy on a global stage. Earlier this year, Sprite announced its return as the NBA's Official Global Soft Drink. For decades, Sprite has sat at the intersection of sport, fashion, music, and culture. Since first partnering with the NBA in 1986, Sprite has remained a constant presence in basketball culture, connecting with generations of players and fans through iconic campaigns, unforgettable moments, and partnerships that reflect the sport's evolution. From neighborhood courts to the game's biggest stages, Sprit