Spotify renews multiyear Joe Rogan partnership, estimated $250M

Spotify renewed its partnership with Joe Rogan in a multiyear agreement reportedly on terms similar to the prior deal, estimated at $250 million. Spotify retains licensing and advertising rights, while Rogan maintains editorial control. The Joe Rogan Experience reached 28.4 million U.S. listeners in Q2, up from 6.6 million in early 2020.