SharkNinja Reports Q2 2026 Results: Full Earnings Call Transcript

SharkNinja (NYSE: SN ) reported second-quarter financial results on Wednesday. The transcript from the company's second-quarter earnings call has been provided below. APIs provide real-time access to earnings call transcripts and financial data. Visit to learn more.

6%, driven by strong performance in the UK, Europe, and Latin America. The company achieved its 13th consecutive quarter of double-digit net sales growth, with notable success in its core categories such as cleaning, cooking, and blending products. 7% of net sales. The company is leveraging social commerce platforms like TikTok Shop and enhancing product development through AI, which is expected to accelerate innovation and operational efficiency.

5% year over year, partly due to anticipated tariff refunds. Significant strategic initiatives include expansion into new categories, international market growth, and strengthening core business through continuous innovation. Management expressed confidence in the durability of the company's growth trajectory, emphasizing the strength of its diversified product portfolio and innovation-driven approach. Full Transcript OPERATOR Hello everyone.

Thank you for joining us and welcome to the SharkNinja second quarter 2026 earnings call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again.

I will now hand the conference over to James Lamb, Senior Vice President of Investor Relations and Treasury. James, please go ahead. James Lamb, Senior Vice President of Investor Relations and Treasury Good morning and welcome to SharkNinja's second quarter 2026 earnings conference call. com.

A replay of today's webcast will also be available on the site shortly after the call. Before we begin, let me remind you that today's discussion will include forward-looking statements based on our current perspective of the business environment. These statements involve risks and uncertainties, and actual results may differ materially. For more details, please refer to our earnings release and the company's most recent SEC filings, which outline factors that could impact these statements.

The company assumes no obligation to update or revise forward-looking statements in the future. Additionally, during the call we will reference non-GAAP financial measures, which we believe provide valuable insight into the underlying growth trends of our business. You can find a full reconciliation of these measures to their most directly comparable GAAP measures in the earnings release. Joining me today are our Chief Executive Officer, Mark Barocas, and Chief Financial Officer, Adam Quigley.

Mark will start by providing a business update, followed by Adam, who will review our Q2 financial results and share our outlook for 2026. Mark will then offer some closing remarks before we open the call to questions. During the Q&A session, please limit yourself to one question and one follow-up. I would now like to turn the call over to Mark.

Mark Barocas, CEO Thank you, James. Good morning, everyone, and thank you for joining us today. Let me get right to it. Q2 was a blowout quarter for SharkNinja.

We delivered our 13th consecutive quarter of double-digit net sales growth, and we didn't just sustain our pace. We accelerated to over 22% growth year over year. This is our fastest growth rate since Q4 2024. And here's the key takeaway.

SharkNinja's products are resonating globally—not in one category, not in one region—across consumer demographics, across geographies, and across channels. Everywhere we compete, we are winning by engaging and delighting consumers. We believe this quarter demonstrates the global power of our diversified business model in action. Domestic net sales grew more than 15% in Q2, a meaningful step up from last quarter, with first half 2026 net sales up greater than 12%.

International grew nearly 37%, fueled by the UK, Europe, and Latin America. Every cylinder in our engine is firing, powered by our diversified three-pillar growth strategy. Just as important, our profitability performance was exceptional. Gross margin beat our expectations, even as tariffs remained a real headwind.

Adjusted EBITDA increased nearly 19% year over year, driven by another quarter of leverage on adjusted operating expenses. And adjusted earnings per share increased nearly 30% year over year—clear proof that we're compounding earnings, not just growing sales. I want to be direct. When some investors ask me about SharkNinja's growth, I can sense some skepticism.

It's hard to believe that double-digit growth in a business our size, in a market that isn't growing much, can be durable. Today I will explain why we believe it is, and why it comes down to the most misunderstood part of our business: the size and strength of our core. When people think about SharkNinja's growth story, they often think about new innovations we bring to market—like slushy cryoglow chill pill—the products that go viral.

There is a misperception that these subcategories are an outsized part of the business that requires enormous growth to drive total sales, and that their success comes from SharkNinja effectively pioneering these markets in a way that isn't repeatable. Category expansion is a real and important part of our story, but it overlooks what really powers our success: the base business. Franchises like vacuums, blenders, and air fryers—the products consumers already know us for—are very large categories. They're diversified, and they are growing.

Not flat, not managed for decline—growing. Here's a simple way to think about our growth: on average over the last three years, our existing categories typically grow mid- to high-single digits. Layer on international expansion. Layer on new category launches.

Add those three together, and you can get a double-digit growth profile. That's not a fragile formula built on one or two hit products. That's a durable, compounding growth engine with multiple sources of fuel—the three-pillar growth strategy that has been in place for years, and one we intend to keep running for years to come. Success within the core is the centerpiece of this strategy, and it comes from relentless innovation in the areas we already dominate.

Cleaning is a great proof point this quarter, with multiple product launches. The Shark Luxe Home collection brings elevated new finishes to our flagship Power Detect robot and cordless vacuums. The Shark Carpet Force lineup debuted to give consumers powerful deep cleaning in a lightweight, ultra-compact design. And the Shark Power Detect Transformer is a true game-changer that brings together three cleaning tools in one: an upright for deep cleaning, a stick vacuum for maneuverability, and a handheld for above-floor and tight spaces like the car.

That's three meaningful innovations in a single quarter inside a category we've sold for decades. This is emblematic of SharkNinja driving continuous innovation within the largest categories we compete in, and it's a big reason our core isn't just holding steady—it's thriving. Motorized kitchen appliances are another great example. This quarter, our blending franchise drove excellent growth within the food preparation category.

The Ninja Blend Boss, a complete reinvention of our tumbler blender, has reinvigorated our business in this subcategory. Consumers are responding to the product's unique combination of power and function—and, not to mention, personal style—in a big way. Colors have also been a huge win for the Blend Boss, another element that keeps this part of our blending franchise thriving. There's a second idea I want to leave you with today, because I believe it's just as important as the strength of our core.

SharkNinja is not a cleaning company or a kitchen appliances company. We're a consumer problem-solving company. That is the lens through which we approach every aspect of our business. And the number of consumer problems left to solve is, for all practical purposes, endless.

Every category we've ever entered started the same way—not with a product we wanted to create, but with a problem we noticed: a soggy sandwich in a cooler, a hot styling tool that damages hair, a stain a traditional cleaner couldn't lift. That mindset doesn't run out. It compounds. The bigger and more diversified we get, the more problems we're positioned to see and solve first.

That's why I don't think about our core and our new categories as two separate stories. They're the same story told at different stages. Cleaning is new every single quarter because we keep finding fresh problems inside of it. And our newest categories will eventually mature into core the same way things like Creami have, which I'll come back to later.

Our focus on the core shows up in how we drive innovation, not just how we talk about it. Roughly 20 of the 25 new products we launch each year go into existing categories. That's deliberate. A vibrant, healthy base business is what powers everything else we do at SharkNinja.

And that core doesn't sit still. It gets larger and more diversified every year as we layer on new categories, channels, and geographies. That's the strength of our core today. Now I want to spend a minute on two things I believe will extend that advantage for years to come.

First, channel expansion — specifically, social commerce platforms like TikTok Shop aren't just a place to sell our newest, most viral products. They're becoming a front door for entirely new customers to discover our core products for the first time. One of my favorite examples is cutlery, a category we've been in for almost five years. Our Ninja NeverDull Knife System has become a smash hit on TikTok Shop in the US, with this channel now in the top three for sales in the category.

Even better, we're appealing to a mostly younger demographic than we typically see purchasing these products. Social commerce represents a new, promising acquisition channel for many of our oldest, largest categories, and it's one that we're scaling globally. At the end of the quarter, we were live with TikTok Shop in seven countries compared to zero in the year-ago period. But we're not stopping there, with a goal to more than double that number by this holiday season.

Second, artificial intelligence. Last quarter we described Jailbreak at SharkNinja, our initiative that encourages and rewards employees for developing AI tools. One of the most tangible places we're seeing it pay off is product development. AI is compressing the fuzzy front end of innovation — that phase where we conceptualize a product's form factor and style that used to take months.

It's getting shorter and faster. Iteration should enable a stronger overall pipeline, not just for splashy new categories, but mainly for the core. AI is also meaningfully enhancing our Consumer Insights team. Increasingly, we can see the full conversation, not just our own channels.

The best marketing we have is our consumers. They're sharing recipes, building fan communities, and turning our products into a cultural moment. Previously, we could only fully analyze content where people used our hashtags, but less than 20% of user content actually uses hashtags. AI has meaningfully improved our ability to process social media content and find our products.

Today, AI has lifted our capture rate to 60%+ accuracy across the full ecosystem of users, influencers, and creators engaging with our brand organically. This gives us a more complete, real-time view of what's driving demand, and it's increasingly shaping both our marketing and product development strategy. At the company level, we continue to rapidly progress on our most important AI initiatives. Coming out of our Jailbreak Live, our all-company hack week, we're laser focused on eight big-bet projects and 20 quick-win projects.

Two examples of big-bet projects are POS attribution and media analytics and optimization. In both cases, we're partnering with major tech companies and other thought leaders in the AI space. Across all these initiatives, we've created a very unique approach similar to how we operate in product development. Every project has a two-week cycle.

The leadership team meets every two weeks with the project leads for updates and plans the next two weeks. The concept of a six- to nine-month project no longer exists at SharkNinja. If we don't see tangible progress on an initiative every two weeks, resources are reallocated elsewhere. Decisive action has always been part of our DNA, and AI is helping us move even faster.

Both of these — social commerce as a discovery channel and AI-accelerated innovation — enhance our confidence that the core business isn't simply healthy today, it's built to keep winning. With that context on the core, let me walk through our three-pillar growth strategy, beginning with our first pillar: expansion into new and adjacent categories. A common question we hear at SharkNinja is when do we run out of the categories we can go into? In our minds, we've been answering this for 18 years and counting with a relentless focus on solving consumer problems independent of whether we already possess a core technology or expertise.

We feel like the white space ahead of us is enormous. Let's take an age-old consumer problem: settling for soggy leftovers and unevenly heated meals using traditional microwaves. Building on the success of the Ninja Crispy platform, Ninja just reimagined the microwave experience with the revolutionary Ninja Crispy Microwave. The breakthrough is Fusion Crisp technology.

It starts with microwave cooking, then automatically finishes with Ninja's legendary air frying using superheated cyclonic air up to 450 degrees to take food from frozen to crispy in 10 minutes. Early consumer reaction has been outstanding. In just the first week alone, we've had over 8 million impressions across our social media landscape. This is an incredible adjacency for us in an established multibillion-dollar market, adding a TAM that is brand new to SharkNinja and taking our total subcategory count to 40.

The Ninja Crispy Microwave is another example of us finding a category that hasn't seen real innovation in years and asking what SharkNinja can do differently. And you will recognize the same thing again in a few weeks when we launch a new category that addresses yet another problem in a space with minimal innovation for years. Let's turn to our second growth pillar, growing share in existing categories. I spent time earlier discussing the size and strength of our core business, using cleaning and blending as examples.

Now let's focus on frozen treats, where the Ninja Creami has become a scaled global business with revenue coming from over 30 different countries. The first Creami launched in 2021, and we've transformed it from a single product into a family of products, each with different features and price points, with even more innovation coming as part of our roadmap. This is exactly the pattern we want. A new category doesn't stay new forever; it matures into an existing franchise, and then we keep innovating inside it to become one part of a massive, diversified core business that continues to evolve.

And fans were also a standout in the quarter, both domestically and particularly in EMEA. Hot temperatures this summer coupled with our innovative lineup drove exceptional demand for products like the Shark FlexBreeze and Shark Turbo Blade. In fact, we sold out and couldn't capture all the demand we saw. This presents a major opportunity for us to scale next year, especially as we expand to more European countries.

Fans are a great example of a subcategory that started domestic and is now scaling into international — another proof point of how our playbook travels. This leads us nicely to our third pillar, international expansion, where we demonstrated a sensational quarter. Net sales growth of nearly 37% was powered by broad-based strength across regions led by the UK, Europe, and Latin America. The UK grew nearly 19% year over year as the power of our diversified category and channel strategy continues to shine.

Latin America remains incredibly robust for SharkNinja with contributions across the region. In EMEA, we saw strong performance from France and Germany and a successful transition in Italy and Spain, two markets we recently converted from distributor-led to direct markets. Importantly, we're now done for the foreseeable future with these distributor conversions, laying the groundwork for future growth. We've also finished the rollout of our new direct-to-consumer platform across our major international markets.

Social commerce initiatives like TikTok Shop launches are going exceptionally well across the geographies where we've turned them on. These efforts represent a multi-year, heavily complex transition, and we've now crossed the finish line. This unlocks real focus for our international teams going forward and a major opportunity for SharkNinja. We've demonstrated that operating directly enables us to really scale countries under our leadership.

In fact, a few weeks ago we brought together leaders from across the company to our quarterly business review in London.