Press Release: Bridg Strengthens Proprietary Identity Graph, Expanding the Data Foundation Behind PAR Intelligence

Powered by 255 million verified U.S. consumer identities, the enhanced platform helps brands expand marketing reach, improve profile accuracy, and maintain customer visibility as contactless payments reshape the in-store journey, giving brands a more complete view of every customer NEW HARTFORD, N.Y.--()--October 07, 2026-- Bridg, a PAR Technology Corporation (NYSE: PAR) company, today announced significant enhancements to its identity resolution platform, including a rebuilt proprietary identity graph, advanced matching capabilities, and a modernized data foundation behind PAR Intelligence, PAR's agentic intelligence layer. Its multi-source graph contains 255 million verified U.S. consumer identities, representing more than 90% of the U.S. adult population. Bridg helps brands connect anonymous transactions to customer profiles with greater scale, accuracy, and confidence to enable more intelligent customer segmentation and broader marketing reach. Those resolved identities can feed PAR Intelligence, which combines identity, transaction, and loyalty signals to help brands decide what to do next for each customer. "Identity resolution is becoming more challenging at the exact mo