Tripadvisor Reports Q2 2026 Results: Full Earnings Call Transcript
Tripadvisor (NASDAQ: TRIP ) reported second-quarter financial results on Thursday. The transcript from the company's second-quarter earnings call has been provided below. This content is powered APIs. For comprehensive financial data and transcripts, visit View the webcast at Summary Full Transcript OPERATOR Good day and thank you for standing by. Welcome to the Tripadvisor second quarter 2026 conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star 11 on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Angela White, Investor Relations Vice President. Please go ahead, Angela. Angela White, Investor Relations Vice President Thank you, Felicia. Good morning and welcome to Tripadvisor's second quarter 2026 financial results call. Joining me today are Matt Goldberg, President and CEO, and Mike Noonan, C
Tripadvisor (NASDAQ: TRIP ) reported second-quarter financial results on Thursday. The transcript from the company's second-quarter earnings call has been provided below. This content is powered APIs. For comprehensive financial data and transcripts, visit View the webcast at Summary Full Transcript OPERATOR Good day and thank you for standing by.
Welcome to the Tripadvisor second quarter 2026 conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star 11 on your telephone.
You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Angela White, Investor Relations Vice President.
Please go ahead, Angela. Angela White, Investor Relations Vice President Thank you, Felicia. Good morning and welcome to Tripadvisor's second quarter 2026 financial results call. Joining me today are Matt Goldberg, President and CEO, and Mike Noonan, CFO.
Earlier this morning we filed and made available our earnings release. In that release you'll find reconciliations of non-GAAP financial measures to the most comparable GAAP financial measure discussed on this call. Before we begin, I'd like to remind you that this call may contain estimates and other forward-looking statements that represent management's views as of today, August 6, 2026. Tripadvisor disclaims any obligation to update these statements to reflect future events or circumstances.
Please refer to our earnings release as well as our filings with the SEC for information concerning factors that could cause actual results to differ materially from these forward-looking statements. With that, I'll turn the call over to Matt. Matt Goldberg, President & Chief Executive Officer Thanks, Angela, and good morning, everyone. In Q2, group revenue and adjusted EBITDA were in line with expectations, which we delivered against a fluctuating macro backdrop.
Overall performance reflected the underlying strength of our experiences business and our continued focus on simplifying our legacy offerings. During the quarter, we announced our proposed agreement to sell TheFork for $700 million. The transaction unlocks the value we've created at TheFork and is another step in focusing the company on experiences. Net proceeds from the transaction will provide us additional flexibility for our capital allocation choices.
We believe American Express will be a natural long-term home for TheFork and an important ongoing strategic partner for Tripadvisor. The transaction continues to progress. We signed the definitive agreement on August 2nd and expect to close before year-end. Beyond the sale of TheFork, our portfolio review continues as we explore additional opportunities across the business to catalyze shareholder value.
We're focused on enhancing the value of our assets and reshaping the company to deliver on our strategic priorities, specifically strengthening our leadership in experiences and simplifying our hotels and other offerings to optimize for profitability. This work is predicated on allocating our resources to the largest opportunities for sustainable growth and profitability, where we have the competitive position to be a global market leader. With that, let's turn to our operating performance, starting with our experiences segment. Across the large majority of our marketplace, bookings growth trended as expected.
Performance on our largest owned-and-operated point of sale, Viator, grew 10% for the quarter, while sustained SEO headwinds in the Tripadvisor point of sale pressured overall segment growth. Bookings for the segment grew 5% overall in the quarter. Our marketplace flywheel continues to support our experiences strategy, and we're making progress against each stage: first, generating higher-quality demand; second, converting that demand more effectively through our storefronts; and third, building stronger, more productive supply. Let's take each in turn.
First, demand. We've continued to broaden the ways we reach, acquire, and re-engage customers. As travelers increasingly discover experiences across social and other mid-funnel channels, we're finding attractive new opportunities to diversify beyond paid search. The results are giving us the confidence to scale those investments with encouraging evidence that they can drive both incremental demand and attractive customer acquisition economics.
At the same time, search remains a core channel in the experiences category given the high-intent nature of its leads. We continue to test, learn, and optimize across this quickly changing landscape, leveraging our proprietary data and bidding expertise to maximize efficiency. This is driving healthy double-digit growth in our paid channels. Outside of our marketing channels, we're also making good progress with rewards and incentives.
What began as a series of targeted experiments is increasingly becoming a scalable lever for acquisition, conversion, and repeat engagement across the customer journey. While certain incentives may bring near-term pressure on take rate, the benefit to overall bookings uplift and return engagement drive favorable returns. Second, our storefronts. As travelers reach us, our product work continues to simplify the path to booking, delivering compounding conversion gains.
Central to our product strategy is helping travelers make booking decisions more easily and with greater confidence. This quarter, continued improvements to personalization, how we surface and present reviews, and more specific availability details are making it easier for travelers to quickly find the right experience and complete a booking. Together, these investments continue to strengthen the booking experience, lift conversion, and support our overall items growth, reinforcing our confidence in our product roadmap and our ability to drive sustainable items growth over time. Finally, our supply.
Building the world's best experiences catalog isn't just about adding more products; it's about adding the right products, and we're focused on actively expanding supply where we see the greatest opportunity to serve unmet traveler demand. This strategy is paying off. We're seeing it in the performance of the supply we're onboarding in secondary and tertiary destinations. The inventory we target strategically is getting better traction, securing the all-important first booking significantly faster and earning more per product than average.
These products are also driving new customer acquisition by attracting a majority of their bookings from first-time customers. This in turn supports our category expansion, with many new customers booking in categories where we've been less penetrated, such as ticketed attractions and events. And a key enabler of that strategy is making it easier for operators to bring high-quality experiences onto the platform. Continued investments in supplier onboarding and connectivity are reducing listing friction, helping operators get experiences live faster with richer, higher-quality content.
Our supply is one of our strongest advantages, and we will continue building on our momentum. The benefits of our supply and product work extend beyond our owned marketplaces. They also strengthen our value proposition to partners, enabling us to power more experiences storefronts across the travel industry and beyond. The attractiveness of our offerings supports the healthy growth in our third-party points of sale as we continue to add new distribution partnerships.
Now turning to Hotels, Media & Platform. This segment remains highly profitable but is well understood to be challenged by structural changes in our primary SEO channel. Our stated objective remains the same: to simplify the business and drive alignment between revenue trends and costs. Year to date, we reduced fixed costs by approximately 16% and we'll continue to evaluate further opportunities to streamline the business strategically.
The profitability in this segment allows us to reinvest across our highest priorities, and we'll continue to be disciplined about shifting resources and investments to areas of proven growth, particularly in experiences. Alongside the work we've discussed today, we're also preparing for the changes reshaping how people discover, plan, and experience travel. Experimentation is central to that effort. We've made it a core part of how we operate across the business, and we're seeing the results.
Our experimentation velocity is increasing and contributing more incremental revenue year on year, which we expect to drive compounding impact over time. At the same time, we're ensuring our marketplace is available wherever travelers increasingly discover and plan experiences. Most recently, Viator became the first travel experiences partner for Google Gemini, adding to our growing list of partnerships across the leading AI platforms. We're also seeing encouraging early signs that our long-standing strengths in SEO, together with our trusted, high-quality content, are translating well into AI-powered travel discovery.
While AI-driven traffic remains small today, Tripadvisor and Viator are already among the most visible travel brands in Google's AI Overviews. As we continue working with the leading AI platforms, we'll keep learning, adapting, and evolving to serve changing traveler behavior. Finally, we're utilizing AI to help us build our products and operate more effectively. This includes scaling our early pilots to improve engineering productivity, automate supply acquisition and customer service workflows, and help optimize marketing performance.
We're also using AI tools to power our fraud detection for reviews, moderate and curate our content, and enable our workforce through productivity tools. We're encouraged by the breadth and impact of practical applications we're seeing in many ways across the company. Before I pass over to Mike, I'd like to leave you with this: while the operating environment remains uncertain, our conviction has never been clearer. We believe experiences is the largest long-term growth opportunity in travel, and every decision we're making—from where we invest to how we operate—is focused on extending our leadership in that category.
As Mike will cover in more detail, we're committed to investing behind this opportunity with a long-term lens on growth and margin expansion. With that, I'll turn the call over to Mike. Mike Noonan, Chief Financial Officer Thanks, Matt, and good morning. I'll start with a review of our financial performance and then provide more information on July trends and our outlook for Q3.
As a reminder, all growth rates are relative to the comparable period in 2025 unless noted otherwise. Before I cover performance, and as we noted in our release this morning, any reference to consolidated results includes only the Experiences and Hotels & Other segments presented as continuing operations. TheFork, given the proposed sale announcement on June 15, is considered held for sale under accounting guidelines and is shown as discontinued operations in our P&L, Statement of Cash Flows, and Balance Sheet.
This morning's release, our Form 10-Q, and our commentary on our group revenue and adjusted EBITDA now include only our continuing operations—our Experiences and Hotels & Other—and also include a recast for quarterly and annual periods. These continuing operations incorporate approximately $4 million in annual cost, roughly $1 million per quarter, that were previously allocated to TheFork. These expenses primarily pertain to corporate personnel and insurance. We anticipate recovering the majority of these costs in 2027 through a transition services agreement.
Now on to the results for the quarter: Continuing operations revenue and adjusted EBITDA were $442 million and $76 million, respectively, while revenue and adjusted EBITDA from TheFork, classified in discontinued operations, were $61 million and $11 million, respectively. Relative to our expectations, which included TheFork, revenue was in line and adjusted EBITDA was above expectations. Turning now to Experiences, we witnessed an uneven recovery in the quarter, with improvement in bookings growth from April to May, but then stepping back modestly in June. S.
bookings improved throughout the quarter from April lows, with Hawaii destination bookings bouncing back to levels we saw earlier in the year. —to—Europe bookings softened through the quarter and remained at levels well below what we saw at the beginning of the year. We attribute this in part to persistent macro-related factors, including continued geopolitical uncertainty and extreme heat conditions in May and June. The number of experiences booked grew 5% in Q2, in line with expectations.
Our largest owned-and-operated point of sale, Viator, delivered 10% growth for the quarter, and our Tripadvisor point of sale. Persistent SEO headwinds continue to outweigh performance in other channels. We estimate the impact of the SEO pressure accounted for approximately 5 percentage points of growth headwind to the segment. This drag to growth continues to moderate as SEO becomes a smaller share of overall bookings mix.
4 billion. We estimate changes in currency were a tailwind to growth of approximately 1%. SEO pressure accounted for approximately 5 percentage points of headwind to GBV growth. Testing around discounting and a higher mix of lower-priced items on our owned-and-operated points of sale drove lower average booking value, or ABV, year over year, resulting in a lower GBV growth rate relative to the bookings growth rate.
Experiences revenue grew 3%, or approximately 2% on a constant currency basis. S. and Europe throughout May and June. Adjusted EBITDA for the Experiences segment was $31 million, or 11% of revenue, down 290 basis points.
Deleverage was driven by the free-to-paid channel mix shift across Viator and Tripadvisor points of sale. Lower personnel and other costs partially offset the increased marketing as a percent of revenue. We remain confident in our ability to capture a larger share of the global Experiences market. Our product, marketing, and supply infrastructure provide the foundation required to scale beyond our mature markets.
These capabilities also power our high-growth B2B2C, or third-party partner, offerings, which reach travelers in non-core geographies and categories still migrating from offline to online booking adoption. Investments in our B2B2C offering, which include improved integration, enhanced account management, and greater co-marketing capabilities, are yielding significant benefits. We are seeing robust GBV growth from this channel, comprising hundreds of merchant partners, thousands of travel agents, and other distribution partners.
While macro factors have impacted our top line performance this year, we remain confident in the trajectory for durable growth and long-term margin expansion. Our flywheel investments are yielding measurable improvements in direct bookings and unit economics, particularly with our high-intent channels, and our B2B2C offering continues to scale with a favorable margin profile that directly supports overall segment profitability. Turning now to Hotels & Other, Q2 revenue was $163 million, a 21% decline and in line with expectations. Strong pricing growth in hotels was more than offset by sustained hotel shopper volume headwinds.
Media and advertising revenue declined 12% to $31 million, driven by on-site traffic-related headwinds which offset growth in off-platform revenue. Adjusted EBITDA in Hotels & Other was $46 million, or 28% of revenue, down approximately 100 basis points. Adjusted EBITDA was higher than expectations primarily due to lower-than-anticipated personnel and other fixed costs. Adjusted EBITDA margin deleverage was driven by an ongoing shift in free-to-paid channel mix and higher technology costs, which more than offset lower personnel costs.
Turning briefly to TheFork, which as noted is no longer a reportable segment and classified as discontinued operations given the proposed sale announcement, Q2 revenue was $61 million, representing 13% growth, or 10% in constant currency. Adjusted EBITDA was $11 million, or approximately 19% of revenue. Turning to consolidated expenses from continuing operations, cost of revenue in Q2 was 7% of revenue, lower by approximately 70 basis points. This is primarily driven by a benefit of approximately $2 million related to an indirect tax refund.
Marketing costs were 49% of revenue, an increase of approximately 500 basis points. This was driven by ongoing pressure from free-to-paid channel mix, including the aforementioned SEO headwinds impacting Tripadvisor Experiences and the Hotels & Other segment. Personnel costs were 22% of revenue, lower by approximately 400 basis points, primarily due to lower costs in Hotels & Other and lower share-based compensation, or SBC, expense. Lower SBC expense was primarily due to forfeitures related to our cost savings program announced in Q4 2025 and lower annual grant values beginning in 2026.
Absent SBC, personnel costs were approximately 19% of revenue, lower by approximately 200 basis points. Technology costs in Q2 were 5% of revenue, a modest increase of approximately 40 basis points, primarily driven by lower revenue. Technology costs on an absolute dollar basis were largely flat.