Too Late, Until It Wasn’t: How Synergy Led JSW Cement’s Funding Round

A late opening during Covid became a Rs 750 crore investment in JSW Cement. The deal rested on conviction in slag cement and was tested in negotiations with Parth JindalIn March 2021, with much of the world still in lockdown and India weeks away from the worst of its pandemic, a teaser for JSW Ceme…