eDreams Odigeo partners with Amazon Alexa+ for AI travel booking

eDreams ODIGEO has partnered with Amazon Alexa to power travel search and booking within Amazon's AI assistant, Alexa+. This collaboration aims to use voice-based travel discovery for flights, hotels, and car rentals, establishing conversational AI as a new customer acquisition channel and supporting eDreams ODIGEO's expansion plan to reach 13 million subscribers by March 2030.