Press Release: NIQ Launches Omnishopper Taiwan, Delivering a More Complete View of Consumer Purchase Behavior

New solution provides visibility into actual purchase behavior across retailers and categories, helping brands and retailers make more confident growth decisions TAIPEI, Taiwan--()--October 06, 2026-- NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of Omnishopper Taiwan. The new Consumer Panel Services solution provides brands and retailers with a comprehensive view of actual consumer purchasing behavior across retailers, categories and channels. As Taiwanese consumers increasingly shop across multiple retailers and channels, purchasing journeys have become more complex, making it harder for brands and retailers to understand the behaviors driving growth. Businesses need more than traditional sales reporting to navigate this evolving landscape. Omnishopper Taiwan combines actual purchase behavior with advanced analytics, providing visibility into shopper activity across the marketplace and enabling more informed, confident decision-making. An optional Panel View Survey complements purchase data with insights into shoppers' attitudes, motivations and needs, helping clients understand the reasons behind purchasing decisions. Key benefit