Zeta Global Acquires Digital Audience to Expand AI Data Reach
Zeta Global Corp. will acquire data infrastructure firm Digital Audience to broaden its identity matching capabilities and expand its AI data reach globally.
Zeta Global Corp. (ZETA) said Tuesday it has agreed to buy data infrastructure firm Digital Audience in a move aimed at broadening its identity matching across the global digital landscape. The deal builds on an existing operational relationship between the companies.