Citi: Meta's Muse AI assistant could generate over $27bn revenue by 2030
Citigroup estimates Meta's AI assistant Muse could generate more than $27 billion in revenue by 2030, citing strong user adoption and engagement. The brokerage forecasts cumulative downloads exceeding 6.6 million and 1.8 million daily active users.
Oct 6 (Reuters) — Citigroup estimates Meta's AI assistant Muse could generate more than $27 billion in revenue by 2030 as strong user adoption and growing engagement reinforce the platform's first-mover advantage in the emerging personal agent market. The brokerage said Muse is increasingly becoming the "front door to the internet," helping users search, compare and transact online, while Meta expands awareness and positions the product at the center of its broader AI strategy. com;)