Kraft Heinz backs protein, fiber trends as innovation drive gains steam

Kraft Heinz is backing better-for-you trends such as protein and fiber as it invests heavily in marketing and tries to make up for lost time on innovation, the company's North America president told Reuters. CEO Steve Cahillane is earmarking $700 million this year for marketing and R&D to reverse market share losses, with innovation pipeline expected to accelerate in 2027.