Musinsa and ZOZOTOWN launch first Korea pop-up store in Seoul

Musinsa, Japan's largest fashion platform, is launching its first pop-up store in South Korea through a partnership with ZOZOTOWN. The store, located in Seoul's Seongsu district, will run from October 16-31 and feature products from 15 Japanese fashion brands. An online campaign will extend sales until November 16 to gauge Korean consumer demand.