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FTC, States Sue Lens.com for Deceptive Contact Lens Pricing

The Federal Trade Commission and state attorneys general have sued Lens.com, alleging the company engaged in a deceptive pricing scheme by hiding "taxes & fees" that frequently doubled the advertised price of contact lenses.

com over allegations that the contact lens retailer concealed a bogus “taxes & fees” charge that can often double the price consumers pay for contact lenses. The complaint says the pricing practice was long-running and deceptive.