Saylor Says Strategy Wants Rival Strive to Succeed: 'We're Building an Industry Together'

Michael Saylor says Bitcoin treasury rivals like Strive (NASDAQ: ASST ) aren’t competition for Strategy (NASDAQ: MSTR ) — they’re allies. Why Saylor Says Competitors Can Help Each Other Saylor wrote in a lengthy post on X Wednesday that Strategy and Strive both build their businesses on the same foundation: Bitcoin (CRYPTO: BTC) as capital, credit products like STRC and SATA, and equity like MSTR and ASST. Even though the two compete for the same investor dollars, Saylor argues their real opportunity lies outside the industry entirely. 7 trillion by the end of 2025.

Just one-tenth of one percent of either market equals roughly $160 billion, which Saylor says is the real scale Bitcoin treasury companies should be chasing instead of fighting each other for scraps. How a Rising Bitcoin Price Helps Everyone Saylor’s argument comes down to three ways Bitcoin companies lift each other up. Bitcoin demand lifts everyone — when any company buys Bitcoin, it adds demand for a fixed-supply asset. If that pushes the price higher, every holder benefits, not just the buyer.

Saylor cites Strive’s $50 million purchase of Strategy’s STRC preferred stock in March as proof these companies already act as each other’s customers. Credit products build trust together — as more products like STRC and SATA build a track record, investors get comfortable with the category, lowering borrowing costs across the board. Proven models lift valuations — as more companies show the business actually works, equity investors gain confidence, lifting valuations for everyone doing it well.

Why More Competitors Actually Grow the Pie Saylor compared the setup to the early auto industry, where Ford and oil companies like Standard Oil grew together rather than at each other’s expense. More cars created demand for fuel, and better fuel access made cars more useful. He argues Bitcoin treasury companies need the same kind of complementary ecosystem, with capital, credit, equity, and payments infrastructure all reinforcing one another. He closed by tying the benefit directly to standards.

A weak, poorly run issuer can hurt trust across the entire category, while a strong one builds it. Saylor said he welcomes any capable company willing to compete responsibly, calling it a model where good execution from any player strengthens the whole industry rather than just the individual firm. Key levels for MSTR $164 to $172 — resistance zone $146 — 20-day EMA, key support below Photo via Shutterstock Read Also: Ford Stock Slips Following F-150 Supply Disruption