AI Is Influencing What Shoppers Buy, But Brands Still Shape Their Customer Journey, New Attentive Research Finds

For best results when printing this announcement, please click on link below: AI Is Influencing What Shoppers Buy, But Brands Still Shape Their Customer Journey, New Attentive Research Finds While 68% of shoppers surveyed have recently used AI to shop, brands still have a critical role to play in turning AI-assisted shopping into purchases and lasting customer relationships. Key Findings 68% of more than 3,000 U.S. consumers surveyed used a general AI chatbot for at least one shopping task in the past three months. The report refers to this group as “AI-assisted shoppers.” Among those AI-assisted shoppers: 62% have purchased a different product or brand instead of their usual choice because of an AI chatbot. 71% say AI meaningfully affected which products or brands they seriously considered or chose at least half the times they used it to shop. 93% sought information or proof outside of AI while deciding whether to purchase during a recent AI-assisted shopping experience. 60% prefer to complete a future purchase on the website or app where the product is sold. 69% took.