Apple CEO John Ternus plans overhaul to accelerate product development and create leaner structure
The planned operational shift could affect Apple’s product cadence and organizational priorities.
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03:32:13 PM UTC
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(Adds details in paragraph 2-4) Sept 29 (Reuters) — Apple's new chief executive officer, John Ternus, is moving to overhaul the iPhone maker with a greater focus on engineering, in an effort to accelerate product development, broaden its range of devices and create a leaner organization, Bloomberg News reported on Tuesday. The early ideas under consideration include relying less on traditional spring and fall product release schedules and eliminating some middle-management positions to reduce the layers separating engineers from senior executives, the report said, citing people familiar with the discussions. The report said there are cost-cutting efforts in motion and that Ternus is also seeking new sources of revenue and ways to generate more money from existing products. Apple did not immediately respond to a Reuters request for comment. (Reporting by Harshita Mary Varghese in Bengaluru; Editing by Tasim Zahid) ((HarshitaMary.Varghese@thomsonreuters.com;)
Sept 29 (Reuters) — Apple’s new Chief Executive Officer John Ternus is moving to overhaul the iPhone maker in an effort to speed up product development, widen its range of devices and build a leaner organization with a stronger focus on engineering, Bloomberg News reported on Tuesday.