British American Tobacco expects mid-teens revenue growth from smoking alternatives through 2030

(Adds industry volume expectations in bullets 2 and 7; cigarette and AI plans in 7 and 8) By Emma Rumney LONDON, Sept 29 (Reuters) — British American Tobacco said on Tuesday it expects annual revenue from selling smoking alternatives to grow by a mid-teens percentage until 2030, driven by nicotine pouches. The world's second-largest tobacco maker by market value hosted an investor day on Tuesday, where it outlined its strategy for growth until the end of the decade BAT said it expects nicotine industry revenues to grow 4% between 2025 and 2030, driven by smoking alternatives. 3% in June 2026.

BAT, which makes cigarette brands such as Dunhill and Lucky Strike, has been trying to grow revenues from other nicotine products amid long-term declines in smoking in some key markets In cigarettes, BAT will focus investments on 20 markets that deliver 80% of industry revenue, executives said. 5% between 2025 and 2030 BAT is also striving to integrate AI in areas such as product development, marketing and manufacturing, they continued. The company also said it remains on track to deliver at the lower end of its guidance for revenue growth of between 3% and 5% and growth of 4% to 6% in adjusted profit from operations in its 2026 financial year (Reporting by Emma Rumney.

com; Phone: +44 7391 409 253)