Apple Could Keep Every iPhone Sale Yet Lose Discovery Referral, BofA Warns — Says Muse Concerns Are Overdone

Bank of America reiterated its ‘Buy’ rating on Apple Inc. (AAPL), saying concerns around Meta Platforms Inc.’s Muse AI agent are overdone even as it acknowledged a new risk to Apple’s role in how consumers discover products and start transactions.BofA says that with Muse, which reached the top of t…