Meta expands AI agent Muse for small businesses with new tool integrations
Meta Platforms says it is expanding Muse to small businesses with integrations including Shopify, QuickBooks, Stripe and Canva, and adding connections to Instagram professional account analytics, Facebook Pages and Meta ad accounts. Muse will not publish, message or make purchases without user approval; most uses are free with subscription plans for additional features.
Sept 29 (Reuters) — Meta Platforms is expanding its AI agent Muse to small businesses, adding integrations with tools such as Shopify, QuickBooks, Stripe and Canva to help owners run their businesses and find new customers, as the Facebook-parent aims to diversify its revenue beyond advertising. Here are more details: Muse for Small Business can connect with Instagram professional account analytics, Facebook Pages and Meta ad accounts, as well as tools including Asana, Box, Dropbox, Figma, Klaviyo, Notion, Slack and Zoom. Meta said Muse can connect to dozens of business tools, allowing it to work with a company's brand, storefront, books and customer records.
The company said Muse will not publish content, send messages or make purchases without a user's approval. Meta said Muse is free for most uses, while subscription plans will be available for users seeking additional features. Muse, which Meta launched earlier this month, is a personal AI agent designed to complete tasks including shopping, travel booking, emailing and payments on users' behalf. 8 million downloads in its first two weeks.
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