‘Smart move’: Vodafone Idea bundles free roaming to chase subscribers; Nomura stays ‘Neutral’

Vodafone Idea’s decision to bundle free international roaming with its prepaid, postpaid and enterprise plans is a “smart move” aimed at subscriber retention and growth, although it could come at the cost of some average revenue per user (ARPU), Nomura said in a latest note on Tuesday.Last week, Vi…