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The Nike Lifer Driving a High-Stakes Turnaround in China — WSJ

By Jon EmontCathy Sparks' first job at Nike was selling sneakers in one of its Oregon stores. Thirty years later, she has a tougher assignment: Convincing China's millions of sneaker fans that they should give the company a second chance.It is a daunting challenge for a Nike lifer who became head o…

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