Startups: Vai-Thee-Fuss. Why Indian startups flipped for more than two decades

Flipkart flipped. Maybe the brand name was a giveaway. But it wasn’t alone. Startups such as InMobi, Pine Labs, Meesho, Groww, Zepto, PhonePe, Razorpay, and Freshworks also adopted overseas holding structures at different stages of their journey.From the mid-2000s till around 2020, something peculi…