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McDonald's Will Spend $8.5 Billion on Its NEXT Plan. Investors Aren't Lovin' It. — Barrons.com

By Evie LiuAs cash-strapped consumers dine out less, McDonald's needs to show that it can use its enormous scale to get more people to visit its restaurants again. It intends to do just that with McDonald's > NEXT-a strategy that's designed to bring in more customers more often and help franchisees…

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