AB InBev CEO says Beyond Beer aims for challenger growth
Chief Executive Michel Doukeris says AB InBev has scope to grow in non-beer categories and remains a challenger in those products.
AB InBev has substantial room to grow in its non-beer categories, where it still trails more established rivals, Chief Executive Michel Doukeris said. The world's largest brewer, which makes Bud Light, Michelob and other labels, has been expanding its Beyond Beer business.