SQUAWK/NEWS
Account
Theme
Account
Menu
Live News EQUITY ARTICLE M impact

HSBC downgrades Netflix to Hold citing YouTube engagement pressure

HSBC downgraded Netflix (NFLX) to ‘Hold’ from ‘Buy’, saying Alphabet’s YouTube is taking increasing viewer share and that a near-term recovery in engagement is unlikely.

NFLX

HSBC downgraded Netflix Inc. ’s (GOOG, GOOGL) YouTube is drawing an increasing share of viewers away from the streaming company and that engagement is unlikely to recover in the near term. According to TheFly, HSBC cut NFLX to ‘Hold’ from ‘Buy’ and reduced its price target.