OptimizeRx integrates authenticated EHR point-of-care inventory with OpenPath
OptimizeRx says its authenticated EHR point-of-care inventory will become accessible to advertisers on The Trade Desk via OpenPath, expanding reach to 800,000 verified HCPs. Availability is expected in Q4 2026.
OptimizeRx said it will make its authenticated EHR point-of-care inventory available to advertisers on The Trade Desk through OpenPath, widening access to 800,000 verified HCPs. Availability is expected in Q4 2026.