Musinsa Standard plans new stores in Jeju, Changwon

Musinsa plans to open Musinsa Standard stores in Jeju Island and Changwon in the second half of the year, expanding its offline footprint beyond Seoul. Regional hub stores drew more than 4.5 million visitors in January-August, about 17% of Musinsa Standard’s 27 million total visits. Sales at eight regional stores rose about 44% year-on-year in January-August, excluding the Cheonan-Asan branch opened in September 2023.