Rocket Lawyer CEO: AI to enhance, not replace, legal services

Rocket Lawyer CEO Paul Hollerbach outlined a strategy to modernize legal services for small businesses, families, and individuals through AI-enabled workflows. The company is targeting US small businesses with under 10 employees, a market of about 35 million SMBs. AI will serve as a front-end for research and DIY tasks, complemented by a network of licensed attorneys. The company's three-to-five-year goal is to become a trusted legal platform by blending technology with human expertise.