JD Sports expands into Mexico via Grupo Axo partnership

British sportswear retailer JD Sports announced its expansion into Mexico through a long-term franchise partnership with fashion retailer Grupo Axo. Under the agreement, Axo will operate JD stores and e-commerce in Mexico, using JD's brand and intellectual property, with the two companies also leveraging JD's own-brand and exclusive product portfolio across footwear, apparel and accessories. Axo will operate more than 140 of its premises in the country through Axo's existing sneaker stores, with plans to upsize stores at key locations over time.