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REG — Personal Group — Exercise of Options, PDMR and Total Voting Rights

For best results when printing this announcement, please click on link below: RNS Number: 4340V Personal Group Holdings PLC 18 September 2026 18 September 2026 Personal Group Holdings Plc ("the Company" or "the Group") Exercise of Options, PDMR Dealing and Total Voting Rights Personal Group Holdings Plc (AIM: PGH), the workforce benefits and health insurance provider, announces that it has allotted 28,522 new ordinary shares of £0.05 pence each in the capital of the Company (“Ordinary Shares") following the exercise of options by a PDMR employee under the Company's Share Option Plan (the "CSOP"). PDMR Role Number of Ordinary Shares acquired following exercise of options Exercise price per Share Number of Ordinary Shares sold to cover tax and exercise liability Resultant holding in Company (shares) Resultant percentage holding of enlarged issued share capital Karen Thornley PDMR 28,522 £0.05 16,720 52,511 0.17% Admission and Total Voting Rights Application has been made for the new Ordinary Shares to be admitted to trading on AIM ("Admission"), and it is expected that Admission will occur on 21 September 2026. The new Ordinary Shares will rank pari passu in all respects with the exi

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05 pence each in the capital of the Company (“Ordinary Shares") following the exercise of options by a PDMR employee under the Company's Share Option Plan (the "CSOP"). 17% Admission and Total Voting Rights Application has been made for the new Ordinary Shares to be admitted to trading on AIM ("Admission"), and it is expected that Admission will occur on 21 September 2026. The new Ordinary Shares will rank pari passu in all respects with the existing ordinary shares of the Company, including the right to receive all dividends and other distributions declared, made or paid after the date of issue. 05 pence each.

The Company does not hold any shares in treasury. The above figure of 31,639,520 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules. 3 of the EU Market Abuse Regulation. com) Notes to Editors Personal Group Holdings Plc (AIM: PGH) is a workforce benefits and health insurance provider.

Its vision is to be the champion of affordable and accessible insurance and benefits, keeping businesses and their employees happy, healthy and protected. The Group is proud to support the health and wellbeing of c. 25 million UK employees. The Group's insurance provides employees with access to affordable, individual policies for hospital ( ), recovery and death benefit plans.

The Group's award-winning benefits platform, Hapi ( ), brings together extensive employee benefits, discounts and rewards, in one responsive platform. As well as being sold direct to employers, the Hapi platform supports Sage's Employee Benefits offerings for SMEs. The Group also offers pay and reward consultancy to UK clients through its Innecto brand. This comprehensive range of offerings, powerful platform and unique sales model of face-to-face, one-to-one engagement with employees, provides Personal Group with a strong market position from which to grow.

Head-quartered in Milton Keynes, the Group has built an extensive blue-chip customer list over its 40-year history, including Airtanker, B & Q, Barchester Healthcare, British Transport Police, British Airways, Merseyrail, Office of National Statistics, Randstad, Royal Mail Group, The Royal Mint, Stagecoach Group plc, and The University of York For further information on the Group please see Details of the person discharging managerial responsibilities / person closely associated 1 a) Name Karen Thornley 2 Reason for the notification a) Position/status PDMR b) Initial notification /Amendment Initial 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Personal Group Holdings Plc b) LEI 213800TN8BH2YYWAH345 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary shares of 5p each Identification code ISIN: GB0002760279 b) Nature of the transaction 1.

Exercise of options 2. Sale of shares to cover tax liability c) Price(s) and volume(s) Price(s) Volume(s) 1. 05 per share 28,522 2. 0721 per share 16,720 1.

Exercise of options 2. Sale of shares to cover tax liability d) Aggregated information - Aggregated volume - N/A - single transaction - Price e) Date of the transaction 15 September 2026 f) Place of the transaction London Stock Exchange d) Aggregated information - Aggregated volume - Price - N/A - single transaction e) Date of the transaction 15 September 2026 f) Place of the transaction London Stock Exchange This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom.

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