Sphere and Lyft sign multi-year marketing partnership
Sphere Entertainment named Lyft its official rideshare partner under a multi-year marketing partnership.
Sphere Entertainment Co. (NYSE: SPHR) and Lyft (Nasdaq: LYFT) said they have entered into a multi-year marketing partnership. Under the agreement, Lyft will be an official rideshare partner of Sphere. The partnership gives Lyft premier brand integrations and visibility across Sphere’s ecosystem, including in-venue digital placements.