WPP's New Business is a Standout Key Performance Indicator — Market Talk
WPP is likely to keep the Coca-Cola account now that Publicis has PepsiCo, Berenberg analysts Anna Patrice and Davide Amorim write. New business was a standout key performance indicator at the advertising firm's recent sales briefing, they say. Earlier this month WPP reported a smaller-than-forecas…
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