Novo Nordisk Slims Name Down to Novo — Update
By Adria CalatayudWegovy maker Novo Nordisk said it is rebranding as Novo, betting a slimmed-down name will help its brand resonate with consumers to compete with rival Eli Lilly.The Danish drugmaker is preparing to detail the next phase of Chief Executive Officer Mike Doustdar's comeback plan at a…
This is a real-time flash headline. A verified provider body is not available, so SquawkNews does not present it as a full article.